We specialize in perfectly cut Hearts On Fire Diamonds, arguably the finest round brilliant diamond your money can buy. While most diamonds are cut to maximize weight, our fine diamonds are cut for maximum brilliance in strict accordance with HeartStar cutting proportions. Cut is by far the most important of the 4C's. A diamond cut to proper proportions allows thegreatest amount of light to be reflected for maximum brilliance. Hearts On Fire diamonds are so perfectly cut they reflect up to 93% of incoming light. Average diamonds don't even come close. Don't be fooled by lesser quality, poorer cut stones. Diamond cutting quality can affect price by over 40%!